The Concept
Create an inviting retail environment in an eye-catching store that captures the warmth and spirit of the classic country store of yesteryear. Use sophisticated marketing strategies and a unique merchandise mix of animal feeds, pet and wildlife supplies, and provocative items keyed to impulse sales. Locate the store just beyond the suburbs in areas of high horse-ownership where people enjoy a comfortable country lifestyle on 3 to 5 acres, or more, in what we now call “Ruralpolitan” communities. Stock the store with proven brand-names, train your staff to offer valuable, knowledgeable service with a smile; to make shopping a pleasant and worthwhile experience once again. 

Package this research-proven concept in an operation that rewards the owner with pride of proprietorship and tremendous growth opportunities.

Basic Product Categories in Each Store:

• Horse and animal feeds	• Pet food and supplies
• Wild bird seed and houses	• Wildlife supplies
• Lawn and garden needs	• Farm & home hardware
• Apparel and gift items	• Tack